The Apartment Finder Blog

The Apartment Finder Blog

A lively forum for learning and discussing multi-family marketing topics.

  1. How do you measure your Marketing ROI?

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    ShareTweet Having been in the business of marketing apartment communities for most of my career, I’ve seen a lot of changes over the years.  At the risk of dating myself, in my early career the industry wasn’t even convinced that advertising was a viable choice — and the choice was...
  2. Just a little bragging . . .

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    ShareTweet Wow!  TMG Brand Communications — our very own business partner specializing in PR, Branding, Media and Entertainment . . . just won yet another industry award recognizing their amazing work.  The Gold Communicator award was garnered for the Apartment Finder brand video initiative, giving both TMG and Apartment Finder...
  3. All I can say is, WOW!

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    ShareTweet Geeks, Marketers, Networkers and more – all in one conference!    Just back and caught up from the better part of a week attending the Apartment Internet Marketing conference (AIM) in beautiful southern California, I’m still in the process of determining how best – and most quickly — to...
  4. The week's update on social media

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    ShareTweet Those of you who’ve talked to me about social media know that I’m a big fan of Mashable.com as a great reasource for all things social media.  Mashable posted a great recap of the week’s social media news called 15 Essental Social Media Resources You May Have Missed that...
  5. Managing Your Online Reputation with help from Yelp!

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    ShareTweet Last Friday we were fortunate to host a webinar on Yelp — a very cool website that combines local reviews and social networking functionality to create an online community where users can share ratings and information about everything from restaurants, clubs, merchants, and (yes, you guessed it!) apartment communities.  The...