Understanding content marketing is so important in today’s Social Media driven world and Bainbridge Companies uses it quite efficiently to help reinforce their branding and increase resident retention Bainbridge manages nearly 40 luxury apartment complexes in the eastern United States. They have partnered with a Digital Sherpa to publish articles and push content through social media and other web tools. In a recent article by Joan Voight, Digital Sherpa is profiled and she details how Digital Sherpa compiles, expands and monitors content for their clients to move their them up in the search rankings of web traffic.
In another article, Joan expands on how Bainbridge uses content in their daily and weekly marketing plans – Check it out! – “The News Hook “by Joan Voight: http://ebyline.biz/2012/12/content-case-study-luxury-apartment-landlord-bainbridge/