The Apartment Finder Blog

The Apartment Finder Blog

A lively forum for learning and discussing multi-family marketing topics.

  1. Great Friends Celebrate!

    Posted by
    / November 16, 2009 / Leave a comment
    ShareTweet Texas friends had a fantastic dinner in Tampa at the NAA Assembly of Delegates meeting.  Incredible food — Ron ’s wine pick was outstanding!  Definitely an awesome combination!   We toasted congrats to Ron Shelton for a successful year as NAA Chairman! Scott Wilder (Lincoln) was too far on the left for the group photo – so we asked...
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  2.

    Listen, Learn and Join In: Online

    Posted by
    / November 9, 2009 / Leave a comment
    ShareTweet Management companies all across the country are looking to the power of social media to bridge the communications gap with their residents.  The cover story in the October issue of UNITS Magazine asks top industry leaders what challenges and opportunities they’re discovering to “track the social media buzz.” Residents aren’t just discussing apartment...
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  3.

    Resident Retention – Are You Focused?

    Posted by
    / October 9, 2009 / Leave a comment
    ShareTweet    Are you paying enough attention to retention? Did you know that 60+% of turnover is controllable and that every move-out costs at least $4,500 in today’s market? Putting the pieces together can be easier than you think. Simply pay attention to your residents. Communicate with them, address their...
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  5.

    Will Condos Ever Find A Home?

    Posted by
    / September 8, 2009 / 1 Comment
    ShareTweet Since the year 2000, we have seen condo-conversions and condo-reversions. In the present day, our lending climate has also ushered in a cycle of condo-inversions.  Oversupply combined with the difficulty in securing a loan has created a huge shadow market competing directly with traditional multi-family homes. Fannie Mae and...
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  6.

    Free Rent vs. Great Marketing

    Posted by
    / August 17, 2009 / Leave a comment
    ShareTweet Toni Blake posted some interesting thoughts on the NAA Blog recently – - – “Stop the Madness?” Every day your residents drive by signs offering FREE RENT. In addition, there is a loud well-organized voice speaking through television, blogs, websites and print promoting free rent. We all know that...
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