The Apartment Finder Blog

The Apartment Finder Blog

A lively forum for learning and discussing multi-family marketing topics.

  1. What to say When?

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    ShareTweet The “new world” of Social Media can be an overwhelming, fast-moving arena. Questions like when to post, how often do I need to be out there,  if I respond to someone, will it be politically correct for everyone? and how do I get my customers to engage are things we...
  2. Leads or Leases?

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    ShareTweet I just completed my third conversation with a client since July concerning the fact that they want more leads.  As we looked at their lead numbers from last year versus this year, we found we actually had delivered more phone calls, emails, and click-thrus to their website then we had last...
  3. A nice story about asking for the sale . . .

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    ShareTweet You may have seen a recent article written by Dan McCarthy on this blog about “when’s the last time you told a story?”  I loved that article, because as someone who has a passion for both reading and writing, there’s simply nothing better than a good story.  And I...
  4. Facebook tips from Milestone Management

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    ShareTweet I recently had the pleasure of participating on a social media panel at the Florida Apartment Association Education Conference along with Melanie Stiles, National Director of Training and Marketing at Milestone Management, L.P. Melanie recently led the organization through it’s initial launch into a Facebook presence, and had some...
  5. The ‘Brave New World’ of Marketing

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    ShareTweet Marketing in today’s environment is truly an Aldous Huxley-esque “Brave New World.” With the meteoric rise of social media and other emerging marketing tactics, the consumer audience is changing before our very eyes, altering its behaviors, preferences and skill set for gathering information and making buying decisions. This ever-changing...