As the ball dropped on New Year’s Eve, did you make a bunch of resolutions? How many have you already ditched? Here are some resolutions to make for your apartment community this year – keep these and you’ll enjoy a robust, happy 2013:
1. Get to know your residents. Make it your goal to meet at least one new person a month. Yes, Facebook is great for communicating with your residents, but incorporating a more personal relationship will strengthen your community and lead to more long-term retention.
2. Embrace change. Some of the new trends, such as micro-units and apartment stacking, may be a little extreme, but don’t be afraid to try new things. After all, the up-and-coming renters (18 to 27 year olds) are tech-savvy and eco-conscious and will look for apartments that reflect these priorities.
3. Watch your ratings! Speaking of those younger renters, nearly 80 percent of them are looking at review sites. If you haven’t already done so, make 2013 the year you get familiar with the popular review sites and make sure you respond to posts – both positive and negative – quickly.
4. Go green! While installing rainwater toilets may not be in your immediate future, you can make sure you have ample recycle bins for residents, begin to improve energy efficiency by weather-stripping windows and doors, insulating pipes properly, and begin the switch to fluorescent bulbs.
5. Improve your landscaping. Curb appeal isn’t just for houses – those tech-savvy apartment renters may find you on their mobile device and do a quick drive-by. The more attractive your community is, the more likely they’ll stop in for a tour. Even if you already have great landscaping, consider incorporating more color in the form of flowering plants and bushes, or add some attractive hardscaping in the form of benches or swings, some outdoor lighting, or even some cozy picnic areas or gazebos.