Apartment Finder Heats Up Miami at the ZRS Marketing Retreat

Author: Alecia Pirulis

Apartmnt Finder President Marica Bollinger, AF National Accounts Director Michelle Roberts, AF West Palm publisher Denise Hull.

(Above: Apartment Finder President Marica Bollinger, AF National Accounts Director Michelle Roberts, and AF West Palm publisher Denise Hull.)

The ZRS Marketing Retreat 2014 was held Thursday, August 28 at the Ritz Carlton Key Biscayne in Miami. Apartment Finder President Marcia Bollinger opened the event with a custom ZRS Rap, which was followed by an eventful day that included everything from Google Penguins to FB cookies, Orange Slices, a bubble machine in dreamland, and an over-the-top Awards Banquet with emcee Jeremy Brown.

The theme of this year’s retreat was “technology” and roundtable discussions were held so companies could discuss the topic.

Apartment Finder President Marcia Bollinger speaks on the panel, "How to Boost Activity on Your Website," offering insight into using content to enhance SEO and the power of using an ILS.

Apartment Finder President Marcia Bollinger speaks on the panel, “How to Boost Activity on Your Website,” offering insight into using content to enhance SEO and the power of using an ILS.

Apartment Finder was a sponsor and a ZRS favorite in a surprise morning session called “ZRS’ Favorite People.” In addition to her opening rap, Bollinger spoke on the content and social media panel, offering tips to help drive traffic to properties. At the end of the day, everyone dressed up and had dinner in the Ritz Carlton’s Grand Ballroom.

The retreat was informative with the tradeshow, learning sessions, and discussions. There were 160 ZRS employees at the conference to answer questions and offer advice. And while it was a great learning opportunity, it was also great fun – the gorgeous hotel on the beach, the technology trivia game, random drawings for prizes, and dancing the night away in dazzling Downtown Miami. All the excitement was captured by Cinema 31 (Jason and Team) with videography and a multitude of photos!

ZRS launched their new websites during the conference.  The new site was developed by Spherexx.com, a ten-year partner with ZRS.  The new websites are developed in Parallax style scrolling for an interactive user-controlled experience, and a responsive design which provides optimal viewing across multiple devices.  It includes new branding imagery, top level navigation, instant connection features, three-dimensional floor plans, an online application completion process, rent pay, etc.  Behind the scenes, the sites have been updated to respond to Googles’ many Penguin releases that impact ranking in search results.  To celebrate this, ZRS had some special guests make an appearance during a break at the conference:

Thank you to Jeremy Brown, Steve Buck, and Jackie Ferrell-Impellitier for a great conference and celebration of success. Apartment Finder is grateful for our partnership!
Google Cookies Facebook Treats

marcia and Penguins

Apartment Finder President Marcia Bollinger with the Google Penguins

AF's Michelle Roberts and Denis Hull at the Apartment Finder booth.

AF’s Michelle Roberts and Denis Hull at the Apartment Finder booth.

Google Penguins

Google Penguins

ZRS Mentor Lab

The ZRS Mentor Lab

 

Jackie Ferrell-Impellitier, Becca Wilson, and Jeremy Brown

Jackie Ferrell-Impellitier, Becca Wilson, and Jeremy Brown