Many of you know Eric Brown, innovator in the marketing of apartment units via social media and founder of Urbane Apartments in Royal Oak Michigan. We at Apartment Finder are extremely excited that Eric has joined forces with our parent company, NCI, as Social Media Strategist (which you may have seen in the press release on October 27th).
As an early adopter of social media for marketing purposes in the multi-family housing arena, Eric has made some notable strides when it comes to resident retention and sourcing new residents by engaging his target audience and by being engaged on a variety of social networking platforms. Eric caught our attention early on as we launched CommunitySherpa, our turn-key social media management tool for apartment communities, because he really stood out as a successful example of leveraging social media in the industry – and we gained a great deal of insight both from watching his efforts and during many conversations over the past months.
I, for one, am excited about having Eric as a part of the team as we move forward with CommunitySherpa and continue to “change the game” in the multi-housing arena. We’ve experienced a tremendously positive response among apartment owners and managers since we launched the service in June of this year, and feel that Eric’s hands-on perspective as he “Becomes a Sherpa” will prove invaluable to both Apartment Finder and our customers!
Read Eric’s thoughts on “The Year of the Blogs” for his unique insight.