Apartment Seekers More Active Online

Digital Sherpa posted an interesting article from Businessweek, entitled “Apartment Nation: Trend to Multi-Family Housing Continues,” highlighting the growth of apartment communities and giving a few great ideas on how communities can keep up and outshine their neighboring competitors. Last year 167,000 units were constructed, barely half of the 300,000 unit necessary to meet anticipated demand. The study found that a comprehensive marketing strategy was the number one way for a community to keep on tract. Below are the key finding:

The statistics below show that the target demographics for mutli-family housing communities are also the most active online :

  • People under 30. Of all of the age brackets, people under 30 has the largest percentage of renters, at 42% or53.2 million. (Source: National Multi Housing Council (NMHC) )
apartment renter demographicsChart via NMHC

The same demographic, those under 3o, is also the most active on social networking sites, at 86%.

Graph via Pew Internet & American Life Project

  • Single women. Single women make up the largest percentage of apartment residents, at 27%.
NMHCChart via NMHC

  • Women also lead when it comes to the use of social networking sites, with 71% using. Females also log in more often and share more content, according to The Pew Research Center.
Women DemographicImage via Pew

  • People in cities. A higher percentage of residents rent in metropolitan areas. According to NMHC, the locations with the highest percentage of residents renting are New York (67.9%), Boston (67.5%) and San Francisco (63.4%).
  • Urban areas also have more home access to mobile broadband and other internet services than rural areas, according to a Pew Research Study.
PewChart via Pew

 

The key demographics for apartment communities are highly active online, and content and social media marketing helps reach them by:

  • Driving more online traffic
  • Attracting new residents
  • Generating more quality leads and sales
  • Engaging consumers to increase loyalty

The key demographics for apartment communities are highly active online, and content and social media marketing helps reach them by:

  • Driving more online traffic
  • Attracting new residents
  • Generating more quality leads and sales
  • Engaging consumers to increase loyalty
To find out how to connect your apartment community online with your target demographic, get a free consultation with DigitalSherpa by clicking here.