ApartmentFinder.com has gone Mobile!

AF Mobile Site

AF Mobile SiteThe world’s going mobile. According to Nielsen Research, of those who currently use a mobile phone, 31% use “smart phones:” enabling them to search and browse online with their phone. By the end of 2011, smart phones will make up the majority of mobile. 12-17% of all web traffic today is mobile. By 2013, more people will own smart phones than personal computers or laptops.

And ApartmentFinder.com has gone mobile too, launching the new mobile site!

  • Reaches even MORE consumers
  • At a TIME AND PLACE when they are ACTIVELY engaged in searching.
  • Resulting in higher search traffic and EVEN MORE LEADS.

How does the new site work?

No matter what the device, the ApartmentFinder.com now displays based on the format used to access the site. For example – if the user accesses the site via their desktop or laptop computer, the site displays as it has in the past. If the user goes to the site via their iPhone, BlackBerry, Android or other “smart phone” the site will display appropriately FOR THAT DEVICE automatically – with no additional effort from the consumer. No app to download, no conversion, etc. The site knows on what device it is being displayed and adapts.

How does this improve the consumer experience?

 

The site DISPLAYS as the user would expect on their phone – within the screen – No scrolling from side to side to view the entire site. No enlarging the screen to read the font. Photos are enlarged to view easily. – - – The site ACTS as the consumer would expect it to act on their phone. They are able to find out more about the property – RIGHT NOW – tap for directions, to email the property, or to call the number displayed on the screen. “Location based search” allows consumers to find properties in close physical proximity to them if they are on an HTML 5 enabled device with GPS. The mobile enabled consumer can be in the neighborhood while they are researching the neighborhood or property – a better experience for the consumer – and a better qualified lead for the advertiser.

 

How does this benefit our clients?

 

Simply put – this allows their advertising to

  • Reach MORE consumers
  • At a TIME AND PLACE when they are ACTIVELY engaged in searching.
  • Resulting in higher search traffic and MORE LEADS.