Seth Godin is a leading observer of the impact of the internet on marketing. His observations are simple and spot on, and more often than not his predictions have come true.
In thinking about the future of marketing, Godin looks at younger generations and sees tribes. The challenge for those of us selling services to these tribes is that we have to understand where they congregate, what they value and how they reacte.
One thought is about the kind of community that membership creates:
If you changed your model to have members instead, what would that look like? If people had to subscribe, or be admitted, or apply… and if you had to please the membership, not convert new strangers.
The web likes businesses that have members.
Take some time to watch the video. It’s thought provoking.