My hat goes of to Engel Residential in Birmingham, Alabama for their recent promotion at the Schaffer Eye Center Crawfish Boil. Engel has a group of 6 niche communities they market under the name Live Upscale Birmingham. They have a twitter account, Facebook Fans Page and website www.Liveupscalebirmingham, as well as, print ads they use to promote these communities.
Their Facebook Fans Page though relatively new has over 1100 Fans (or should I say people who like). Their promotion began with them inviting all their Fans to participate in a contest to win Weekend VIP Passes and hotel stay at the Sheraton Hotel just across the street from the two day event. They asked their fans to submit the craziest thing they would do for the passes. This made for an interesting read if I might say so myself. The passes were presented to the winner at the Pre-party on the Thursday before the event. All of their fans were invited to attend the swanky pre-party located at Above, a really cool rooftop lounge that overlooked the The Crawfish Boil site and City of Birmingham through a Facebook Invite. The Fans were also invited to visit the Liveupscalebirmingham.com Lounge at the crawfish boil to have photos taken and a chance to win other prizes throughout the weekend. Post were made through out the weekend of the photos being taken and visitors were encouraged to tag their photos on Facebook. Visitors who tagged their photos were surprised during Friday night’s concerts to see their magazine cover-style photos popping up on the jumbo screens in between bands. Of course, this not only advertised the Liveupscalebirmingham.com website but drove traffic to the Liveupscalebirmingham.com Lounge to have more photos taken to try and get their photos up on the screen. New Fans were created, Friends were informed they had friends at the event and the Liveupscalebirmngham.com Lounge became a meeting spot for friends who were at the Crawfish Boil. Go to Facebook and search www.Liveupscalebirmingham.com to take a peek at all their promotions, as well as, to get a peak at all the crazy photos. I can’t wait to see what they come up with next! Logan Davis you are a genius.