If you thought social media-lites were merely playing around on social media sites, think again: Facebook Fans or followers of a brand on Twitter,
“are significantly more likely to buy or recommend (read: LEASE or REFER) the brand to a friend. Specifically, the study found consumers are 67% more likely to buy from the brands they follow on Twitter, and 51% more likely to buy from a brand they follow on Facebook. Moreover, they’re 79% more likely to recommend their Twitter follows to a friend.”
* Study by Chadwick Martin Bailey and iModerate Research Technologies
Wow . . . what a compelling set of stats! Information like this is absolutely game-changing, folks. As marketers, we have a new playing field on which to market to consumers: if we wish to capture these apparently high-converting leads, we need to work smarter and harder at engagement strategies to keep prospects coming back to our (your!) sites.
Many companies talk about the cost of doing social media. Consider is this: what’s the cost of not participating? Perhaps equally as compelling is that the same study found,
“many consumers across a wide variety of demographics have negative perceptions of brands that aren’t using social media. Overall, the study is a sign that social media is becoming a competitive advantage for those that are participating, and an increasingly major weakness for those that aren’t.”
To read the article on Mashable.com, click here.
* Data was collected from 1,504 via a nationally representative online survey questionnaire within the United States by Chadwick Martin Bailey between February 8, 2010 and February 9, 2010. In addition iModerate Research Technologies conducted one-on-one discussions to more fully contextualize their social media behaviors.