Google came out with some interesting research about internet usage this week.
According to the company, 73% of top-level executives are using the Internet daily, with 64% doing 6 or more searches a day.
In addition, about half of small business owners are using some form of social media.
| Large and small-business owners use search and social media more than you might expect, according to new research unveiled by Sam Sebastian, director-local and b to b markets at Google, during his keynote Thursday at BMA’s “Unlearn” conference here.
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Sebastian also discussed an SMB “policy influencer” study done with Chicago-based agency Slack Barshinger that showed SMB owners are heavily involved with social media, with about half using blogs, wikis, Twitter and other social media channels for business purposes.
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“I figured a lot of folks [in this segment] were online … but the percentage was surprising,” he said. A majority of execs under 40 use Web 2.0 tools, according to the research, Sebastian said, adding: “This has a huge impact on advertising programs, and content and how you use social media.”
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