Google survey research shows high adoption of social media tools among small & medium businesses


Google came out with some interesting research about internet usage this week.

According to the company, 73% of top-level executives are using the Internet daily, with 64% doing 6 or more searches a day.

In addition, about half of small business owners are using some form of social media.

clipped from
Large and small-business owners use search and social media more than you might expect, according to new research unveiled by Sam Sebastian, director-local and b to b markets at Google, during his keynote Thursday at BMA’s “Unlearn” conference here.

Sebastian also discussed an SMB “policy influencer” study done with Chicago-based agency Slack Barshinger that showed SMB owners are heavily involved with social media, with about half using blogs, wikis, Twitter and other social media channels for business purposes.

“I figured a lot of folks [in this segment] were online … but the percentage was surprising,” he said. A majority of execs under 40 use Web 2.0 tools, according to the research, Sebastian said, adding: “This has a huge impact on advertising programs, and content and how you use social media.”