This is a great article to help explain how Content Marketing gets a web page found in organic search. Keith Sauro does a nice job of describing a blog and focusing on the components that make it “work,” driving SEO and putting it at the top of an organic search. Check it out!
I spend a lot of time talking to SMB’s about the effects of content marketing and web search. There is a lot of confusion between SEM (Search Engine Marketing) and SEO (Search Engine Optimization). More and more businesses are abandoning the traditional path of SEM, pay per clicks etc and are spending time researching and trying to understand content marketing and Social Media marketing and the gleaning opportunity it has for search results. In fact, in a recent blog post from Entrepreneur, many companies have crowned content marketing King! But grasping the concept seems to be a challenge for many business owners and I wanted to write a post that will help demystify this growing trend and show how new internet marketing can help your business gain that desired proprietary traffic.
In order to understand new media marketing I have broken this down to 4 areas of focus.
- How do search engines work?
- What is a blog?
- What is blogging?
- How does Social Media help?
Follow the rest of Keith’s story and learn how search engines work.