Wikipedia’s definition of Word of mouth is a reference to the passing of information from person to person. Originally the term referred specifically to oral communication (literally words from the mouth), but now includes any type of human communication, such as face-to-face, telephone, email, and text messaging.
A recent article in “fresh networks” relayed the common sense approach Abercrombie & Fitch took to let their clients know about their social media marketing. Abercrombie simply had their London sales associates ask each customer “Have you checked us out on Facebook?” Abercrombie uses real-world interaction to get customers to go online. That’s a great sign of the company’s dedication to its social-media presence, writes Matt Rhodes, and a reminder of the importance of embedding social media in every possible customer touchpoint. ”
Now that’s taking the next step to engaging people and building brand loyalty. Whatever your business is, you currently have many customer “touchpoints” at your fingertips – so make the most of them. No need to reinvent the wheel to share your social media activity, use your existing company culture to engage clients and get them interacting on your social media sites.