Introducing Apartment Finder’s New Partner, Mitula

Author: Alecia Pirulis


The World 2.0 is today’s reality. Every day millions of users all over the planet are surfing the web for the information they need. However, for some specific matters (e.g., searching for an apartment), it may become a nightmare to use a traditional web search because the amount of information stored online is so huge that relevant results can be easily lost among the tons of available information.

And this is where the vertical search engines or the so-called web aggregators come into play. More and more online buyers prefer vertical search to a general one for quicker and easier access to the detailed information about, let’s say, real estate for rent, placed in different classified portals.

It may sound surprising, but we can track back the history of aggregators to the end of the 19th century, when in 1886, Reuben H. Donnelley created the first official Yellow Pages directory (the reason for the color was totally random: a printer in Cheyenne, Wyoming, where Donnelley worked, ran out of white paper), opening a new industry of business catalogues. That’s how the off-line “granddad” of the modern aggregators appeared.

Now, from travel-reservation-comparators or hotel-offer-aggregators to large online directories where you can find your dream home, vertical search engines are among the fastest growing services on the Internet.

Apartment Finder is glad to introduce its new partner, Mitula – a search engine for homes, cars, and career classifieds. A single click enables users to access detailed information which matches their search criteria. Besides the USA, Mitula is represented in 37 countries and is available in 12 languages, which is the result of its talented multicultural team’s devotion to the work. Their open-mindedness, energy, and international experience are the main sources of the value, which Mitula delivers to its users and partners.