Life Above the Line at Apartment Finder

Author: Alecia Pirulis

Group in Lobby

It takes a lot of effort and coordination to lead a team to success – especially one as large as the Apartment Finder sales team, which stretches from one end of the country to the other. Apartment Finder President Marcia Bollinger spends ample time with the AF team, in the field and side-by-side, training and encouraging them to strive further and reach for success every day.

Apartment Finder President Marcia Bollinger
Apartment Finder President Marcia Bollinger

Awards are given out annually to celebrate the team’s successes, and regular training sessions offer both learning opportunities and motivation. Bollinger is a firm believer in the “Above the Line” philosophy, a popular concept that stresses the “fine line” between success and failure. Bollinger learned this philosophy from her brother, Kim Bollinger, a successful sales leader for years. Bollinger says of her brother, “He’s very dynamic, and he often draws from what works for him when leading his sales team.”

Bollinger has internalized this philosophy and says it changed how she views life. “This has become a way of daily living for me,” Bollinger said. “Living ‘above the line’ means taking a proactive, positive approach to all things. I believe in helping others, staying optimistic, always taking the high road, and paying it forward.” She says the most important thing she learned from this affirming philosophy is to always “be nice.”

AF President Marcia Bollinger with the Dallas Team
AF President Marcia Bollinger with the Dallas Team

At each training session, Bollinger asks, “Where do you live?” as a way to introduce trainees to this philosophy and to demonstrate how Apartment Finder employees are expected to conduct themselves.

Bollinger asks if the trainees live “above the line,” and are an OAR – where they take Ownership, have Accountability, and show Responsibility for one’s actions. Living “below the line” is BEDBlame others for not reaching goals, making Excuses, and Denying responsibility.

Bollinger Celebrates with the Austin Team After Trade Show Win
Bollinger Celebrates with the Austin Team After Trade Show Win

At Apartment Finder, Bollinger stresses, it is about staying above the line, owning and learning from setbacks as well as successes. It is also about a work-life balance – make time for work and the apartment industry, but also make time for family, play, fun, relaxation, faith, and your health. This balanced approach ensures a happy, motivated, and successful sales team.  And that in turn fosters satisfied customers!

Apartment Finder’s reputation for excellence has won it many accolades recently, including being honored for excellence at the 18th Annual Webby Awards, winning the Silver W3 Award from the International Academy of the Visual Arts two years in a row, being named the number one apartment search source by SatisFacts two years in a row, and being named the Best Internet Listing Service by Multi-Housing News three years in a row. Apartment Finder and our Orange Team of dedicated employees also win many local awards through apartment associations.

The Apartment Finder Booth at NAA
The Apartment Finder Booth at NAA

 

 

 

 

 

 

 

 

 

Watch Apartment Finder President Marcia Bollinger and Apartment Finder trainees take the Ice Bucket Challenge: