Many of you who follow me on Twitter or Facebook (or here on this blog) know I’m a big fan of Mashable on all things social media. The title reference to their article on Killer Facebook Fan Pages: 5 Inspiring Case Studies actually appeared some months back but, for those of you who missed it, offers some great insight on building brand and utilizing various tools, creativity and strong content to garner fans and gain participation.
A few of the key points from the case studies:
- Use of (good) video is a great idea because they are commonly viewed and shared, and have great potential to “go viral,” giving you as the marketer an opportunity to have fans distribute your message
- Allowing users to post photos around your theme or product is a great way to get fans involved and having fun while creatively promoting your brand
- Use of frequent and varied status updates — both informative and casual — leads to an engaged fan base while concentrating on quality content
- Running a contest on your fan page can increase your fan base while also breaking up the usual status updates; reporting on it prior, during and after the contest is key
- Integrating tweets into your fan page — not only from your brand account, but from raving fans (or contributing fans or even well-known fans) — helps connect with your audience and add an element of fun
I think this last line from the article sums it up best:
The key takeaways are that you have to know your audience, you have to provide quality, regular content, you need to encourage discussion and engagement, and you must not take yourself too seriously.