Online behavior is Social behavior


ProBlogger has a good post based on Ruder Finn’s Intent Index, which looks at the reasons that people go online.

The three top activities?

Have fun, Educate yourself and Connect.

These are the the kinds of things that people do everyday; the technology platforms on the web have developed to the point where online activity and offline activity are highly synchronized.

Add the mobile web and you can’t really split the world any longer into digital and analog: it’s spliced, continuous and highly productive for personal experiences.

Within the Socializing category as defined by Ruder Finn, sharing is a highly-ranked impulse, with 86% of the respondents citing that behavior.

Self-expression, while a less universal impulse, is widely shared.

You can access the interactive tool at Ruder Finn’s site.

clipped from