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"Life Above the Line at Apartment Finder

Life Above the Line at Apartment Finder

It takes a lot of effort and coordination to lead a team to success – especially one as large as the Apartment Finder sales team, which stretches from one end of the country to the other. Apartment Finder President Marcia … Read More

"Planning Your Residents’ Halloween Festivities

Planning Your Residents’ Halloween Festivities

  “Double, double toil and trouble; Fire burn and cauldron bubble.”-Shakespeare   It’s that spooky time of year again! Ghouls and goblins roam the night, witches are dusting off their brooms for flight, and you need to start the party … Read More

"The Big Winners of Apartment Finder’s Yearly Awards!

The Big Winners of Apartment Finder’s Yearly Awards!

Every year, Apartment Finder celebrates the talent and drive of its dedicated team. Nominees are chosen based on performance, award winners are announced, and Apartment Finder President Marcia Bollinger travels to each city to take the award winners out for … Read More

"Apartment Finder Wins Top Honors!

Apartment Finder Wins Top Honors!

On the heels of the three-peat win as Best Internet Listing Service by Multi-Housing News, Apartment Finder just won the Silver W3 Award for Excellence on the Web – for the second year in a row! Apartment Finder also took … Read More

"Reputation Management: Aiming for the (5) Stars!

Reputation Management: Aiming for the (5) Stars!

Michelle Roberts, Apartment Finder’s National Accounts Director, is in charge of the East Coast from Boston to Miami. She has been with Apartment Finder since 2003, and she recently contributed this valuable information on reputation management:   “I’m telling everyone … Read More

"An Apartment Finder Three-Peat: Best Internet Listing Service!

An Apartment Finder Three-Peat: Best Internet Listing Service!

Once is great, twice is terrific – and the third time is amazing. For the third year in a row, ApartmentFinder.com was named the Best Internet Listing Service of the 2014 Multi-Housing News Technology Choice Awards (see pages 26-27). Apartment Finder … Read More

"4 Reasons Why Rentals Rock During the Fall Season

4 Reasons Why Rentals Rock During the Fall Season

Envision waking up on a fall weekend morning, making a cup of hot pumpkin coffee and glancing out your apartment window at the beautiful fall leaves of various colors. The weather outside is crisp, the perfect sweatshirt weather, and on … Read More

"Quality Leads vs. Quantity Leads

Quality Leads vs. Quantity Leads

    Michelle Roberts, Apartment Finder’s National Accounts Director, has been with Apartment Finder since 2003. She is in charge of the East Coast, from Boston to Miami, and she recently shared this valuable information on quality vs. quantity leads: … Read More

"Apartment Finder Heats Up Miami at the ZRS Marketing Retreat

Apartment Finder Heats Up Miami at the ZRS Marketing Retreat

(Above: Apartment Finder President Marica Bollinger, AF National Accounts Director Michelle Roberts, and AF West Palm publisher Denise Hull.) The ZRS Marketing Retreat 2014 was held Thursday, August 28 at the Ritz Carlton Key Biscayne in Miami. Apartment Finder President … Read More

"Digital Coupons Are a Growing Trend

Digital Coupons Are a Growing Trend

We’ve all been behind that person in line at the supermarket. You know the one – they wait with a fistful of coupons as their purchases are being scanned, feverishly sorting through them before handing them over to the cashier, … Read More

"Highlights from the Apartment Finder Sales Training Conference

Highlights from the Apartment Finder Sales Training Conference

Now that the dust has settled and the hallways at NCI are once again quiet, we’re reflecting back on the great week we just had with the 2014 AF University Team! The conference highlighted all aspects of Apartment Finder, and … Read More

"Apartment Finder Participates in the ALS Challenge with a Splash!

Apartment Finder Participates in the ALS Challenge with a Splash!

So far, the Ice Bucket Challenge has raised over $30 million for ALS. The list of those participating in the challenge ranges from college students to athletes to politicians to movie and rock stars, and it is a phenomenon that … Read More

"Why You Should Respond to Online Reviews

Why You Should Respond to Online Reviews

Imagine the following scenario: You conduct a search for your apartment community online. The first thing that jumps off the search results page is a negative review from an unhappy resident. Do you: (A) Respond immediately! (B) Take some time … Read More

"Why Instagram?

Why Instagram?

Are you active on Facebook? What about Twitter? If you are posting and tweeting daily, you may think you have all of the social media bases covered. But wait – what about Instagram? You may be thinking, “Why Instagram?” And at … Read More

"Apartment Finder Releases Survey Results

Apartment Finder Releases Survey Results

Apartment Finder recently conducted a survey involving 5,000 apartment shoppers across the country. The goal was to learn more about what entices those seeking apartments to sign the lease, and the results were surprising: Of those surveyed, 63 percent said … Read More

"Customer Service vs. Service Recovery

Customer Service vs. Service Recovery

Sometimes, customer service is like the old adage, “when life gives you lemons, make lemonade.” It is the ability to turn a negative into a positive. Service recovery is taking the lemons and whipping up a lemon meringue pie: taking … Read More

"What Renters Want in Green Apartments

What Renters Want in Green Apartments

According to a recent study by J Turner Research and Multifamily Executive magazine, apartment shoppers are increasingly considering green features as must-haves when searching for apartments. This is especially true for Millennials – those currently between the ages of 18-33. … Read More

"Different Generations Living in Apartment Communities

Different Generations Living in Apartment Communities

Some apartment communities are known to have a specific niche. The urban communities can be marketed more towards millennial and the suburban apartments tend to be more focused on empty nesters. Yet all apartments have the same regulations that were … Read More

"Team AF at the Aimco Cares Charity Golf Classic!

Team AF at the Aimco Cares Charity Golf Classic!

The Aimco Cares Charity Golf Classic took place last week, and Apartment Finder was honored to participate in the event again this year as a Platinum Sponsor. This was the 11th year for the tournament, which benefits three charities: TAPS, … Read More

"4 Reasons Why Millennials Love Rentals!

4 Reasons Why Millennials Love Rentals!

Researchers and commentators use birth years ranging from the early 1980s to the early 2000s to define Millennials. If there is one hot trend among Generation Y, it is their love for apartment living! According to Forbes, only 11 percent … Read More