Pin to Win Leads: The Power of Pinterest

Author: Lauren Ross

Pinterest Boards On Apple Ipad Air

Pinterest has become a valuable tool for marketers everywhere. With the release of the Rich Pin and Buyable Pin, companies of all sizes in a variety of different industries are able to connect with consumers in a whole new fashion.

There is great value in “pinning” in the multifamily industry. Pinning can help property managers engage and interact with prospective leads by creating familiarity and interest around their communities. The question to be asked here is: Are apartment hunters using Pinterest to search for their next apartment? While the answer to this question is probably no, prospective tenants and current renters are looking for fun, creative ways to decorate their place.

There’s no denying that Pinterest has fresh home decorating tips and recipes. An apartment community’s profile should feature pinboards relating to what residents want. Provide boards for decorating ideas, DIY home projects, recipes, moving tips, and packing guides. This will allow others to share that information with a “pin” to their personal boards.  Find leads by providing a neighborhood activities board or city life board. If you’ve caught their attention, they may begin to browse your website to find an apartment!

Having an active account can make a significant difference in profile – and site – traffic. Update and pin regularly to keep your profile fresh and exciting. Catchy board names and multiple board categories can help users pinpoint your profile. To gain new followers, start sharing your boards or pins to your other social sites, like Google+ and Facebook. Social media sites are resourceful marketing platforms in the multifamily industry. You can find Apartment Finder on Pinterest! Follow us to view our latest blog posts and pins, and then share them with your followers!

To learn more about using Pinterest to find leads, check out Mastering the Art of Pinterest by Units Magazine.