There’s an App For That

NCI has its first app in the iTunes store. Apartment Finder’s app (search for apartmentfinder) does everything we wanted it to, using features on the device that we think make total sense for an apartment shopper.

  • Find apartments near me (use the GPS)
  • Email a lead (email)
  • Call a lead (phone)
  • Take a picture of the apartment into your notes (camera)
  • Share your notes with a friend (web, email)
  • Much, much more

While I love it, think it is totally cool and know that it will drive leads and traffic – I still believe that the dominant “Mobile App” is ink on paper, freely distributed in a digest form, coupled with a cell phone. To that end – this video is spot-on and hillarious.

httpv://www.youtube.com/watch?v=fVMnmTFxAjA&feature=player_embedded

P.S. Finder has generated more than 1mm cell phone based leads since May, before our app ever hit the market.

Todd Dubner, SVP, Development, NCI