So, as we wind down the year and think about our Marketing Goals for 2010, is Social Media Marketing part of your strategy for your apartment community?
Facts About Waiting
If you are thinking about maybe doing some Social Media Marketing, but waiting, consider this, it doesn’t happen over night. If you have read the book Outliners, Throughout the publication, Malcolm Gladwell repeatedly mentions the “10,000-Hour Rule”, claiming that the key to success in any field is, to a large extent, a matter of practicing a specific task for a total of around 10,000 hours. That same rule applies to Blog Posts and Increasing Your Digital Footprint.
Think About Icicles
Creating a Long Tail is a lot like creating an icicle, one drip at a time, or, put differently, one post at a time, one link at a time. Blogging takes time, and committing to do a post a day is no small undertaking, And, the real Google Juice occurs when other bloggers and web sites link love with you, which again, takes some time, point being, your Digital Footprint grows with time, and posts and links.
Let’s Buy a Block of Long Tail
Unlike other advertising avenues, when you want to sell more stuff you just buy more ad space, right? Well, when you wake up to the idea that you don’t have a Long Tail, meaning you have little to no web or internet presence, you can’t buy up that deficit, just like you can’t buy lost time, and you will discover You Are Trailing Behind.