What are the pros & cons of a 30-day guarantee?

Over on MultiFamily Insiders, Stephanie Gonzalez has posted an interesting question about whether or not to offer a 30-day satisfaction guarantee to new residents.

To do or not? Obviously there is a great “ring” to a 30 day move in satisfaction guarantee. We are considering offering such a guarantee. Would anybody care to share their opinions, suggestions or horror stories? Do you have tons of fine print? If so, what is written in the fine print?

The comments she’s gotten are really first rate. Go check them out and weigh in yourself.